top of page

Strategic & Entrepreneurial Design

HOW DO I WORK?

I connect design innovation with business thinking. From identifying user needs to market fit, I aim to position design outcomes as viable, scalable solutions with real-world value.

KEY SKILLS

  • Strategic marketing & R&D decision-making

  • Stakeholder collaboration

  • Market positioning

  • Business reflection & financial feasibility

  • Trend awareness (featured in CMF trend reports)

  • Visual communication & pitch design (Adobe InDesign, Illustrator)

  • Contest & exhibition pitching

Final Master Project.png
About the project

Huggle Collection

(MSc Thesis)

Explored the gap between user needs and buyer expectations; learned to combine academic research with market feasibility.

alaris pic.jpeg
About the project

ALARIS Studio (ongoing)

A self-initiated brand that translates material innovation into a market-ready product, combining design, branding, and entrepreneurship.

Coat designed during my internship
About the Project

Internship @ Fashion Tech Farm (BSc Year 3)

Saw firsthand how innovation is positioned and scaled within industry contexts.

​

​

New Sticker
About the project

New Product Development (BSc)

Applied strategy in the Markstrat simulation to connect marketing, finance, and product development.

​

© 2025 by Ioana Caramiciu. Powered and secured by Wix

bottom of page